Black Friday at Knot + Spool: A Maileg Event Like No Other

Hi friends,

It’s Missy from Knot + Spool, and I’m so excited to share something special we’ve been planning behind the scenes.

If you’ve been with us for a while, you know that Black Friday has always looked a little different here. Last year, our doors were closed on Black Friday, and instead, we celebrated the day with a carefully curated online sale—one that so many of you told us you loved!

It was all centered around Maileg, and for good reason:
Black Friday is the only time of year we’re allowed to offer Maileg at a discount.

And we don’t take that lightly.

This year, we’re keeping that tradition—but with a few exciting updates…

We're OPEN on Black Friday (and for More Than One Day!)

That’s right! For the first time in years, our Holiday, Utah retail shop will be open on Black Friday—and we can’t wait to welcome you in for a day filled with festive magic and holiday cheer.

But we’re not stopping there.

Here’s what you can expect:

• In-Store Maileg Sale:
  • Available Black Friday, Cyber Saturday, and Cyber Monday
  • Enjoy a rare discount on a handpicked collection of Maileg pieces.
  • Black Friday will also feature special giveaways in-store—just a little extra joy for those who visit us in person!
• Online Maileg Sale:
  • Starts at 12 AM on Black Friday and runs through Cyber Monday.
  • Whether you’re local or shopping from afar, you’ll have access to the same Maileg sale online.
  • Limited quantities available—once they’re gone, they’re gone!

Why Maileg? Why This Sale Matters?

If you’ve ever held a Maileg mouse in your hand, you know—they’re more than toys. They’re tiny works of art.

Each piece is crafted with care, from hand-sewn clothing to whimsical, storybook-worthy details. They invite play, spark imagination, and bring generations together.

At Knot + Spool, we carry one of the largest selections of Maileg in the country—and we’re proud to be recognized as one of the top Maileg retailers in the U.S.

Because Maileg sets strict guidelines around discounts, this is the only time all year we can offer a sale, and we do everything we can to make it feel just as special as the toys themselves.

What You’ll Find In-Store

• 🧵 A festive, thoughtfully curated experience inside our Holiday, Utah shop
• 🛍️ Beautiful Maileg displays, seasonal favorites, and exclusive restocks
• 🎁 Black Friday Giveaways — a little extra holiday magic for our in-store shoppers
• 🎀 Our full holiday collection of ribbons, bows, and décor to complete your celebrations

What to Expect Online

• 📦 The same handpicked Maileg selection, on sale from Black Friday (12 AM) through Cyber Monday
• 🖱️ Easy, cozy shopping from home
• ✨ Perfect for gifting, collecting, or adding to your holiday display

Tips for Shopping the Sale

• Start Early: Seasonal Maileg items go fast! Whether shopping online or in-store, we recommend browsing early.
• Make a List: Think about who you’re shopping for—children, collectors, or yourself—and jot down favorites ahead of time.
• Follow Us on Instagram: We'll be sharing sneak peeks, restocks, and behind-the-scenes fun all week long.

A Heartfelt Thank You

This season reminds me why I started Knot + Spool—to create beauty, connect with community, and celebrate the joy of handmade moments.

Whether you visit our shop in person or shop online with cocoa in hand, thank you for choosing to be part of this sweet community. Your support means everything.

We’re counting down the days and can’t wait to celebrate Black Friday with you!

Warmly,
Missy
Knot + Spool